Frequently asked questions

Quick answers about how AVA works for resellers.

Do my clients need to log in?

No. Your clients never log in to AVA. You manage everything for them. If we need information from a client, such as answers for their knowledge base, you can email them a one-time form that does not require an account.

How do I get paid?

You set a monthly price and a per-minute rate for each client. Clients pay through Stripe Connect, straight into your own connected Stripe account. AVA's share (minutes, tools and templates) is taken automatically from each client payment, and you receive the rest through your regular Stripe payouts.

Is there a sign-on fee?

Paying monthly adds a one-time $99 sign-on fee to your first payment, on top of the first month. Paying yearly waives it. The checkout page shows the exact amount before you pay.

What does paying yearly mean?

You pay 12 times the monthly plan price up front and get 13 months of service. Yearly prices: DIY $588, Launch $1,188, Pro $2,388, All-Inclusive $11,988, Agency $29,988. Minutes are never billed yearly, so a yearly reseller sees two charges from us: the yearly plan fee, and a monthly bill for minutes. Neither is a duplicate.

What if I have never built an AI agent?

That is what the Launch program is for: it includes a question guide that walks you through building a client's knowledge base section by section. Pro, All-Inclusive and Agency go further with a guided intake form for every client.

How many clients can I have?

DIY: up to 3 clients; Launch: up to 10 clients; Pro: unlimited clients; All-Inclusive: unlimited clients; Agency: unlimited clients. A limit only stops you adding the next client; it never removes one you already have.

Can I change programs later?

Yes. Contact us to change plans and we will take care of it for you.

What does a minute cost?

Usage is billed per minute, always monthly, in 6-second steps. Rates by program: DIY $0.20, Launch $0.19, Pro $0.18, All-Inclusive $0.17, Agency $0.17.

How does call forwarding work?

Your client keeps their existing business number. You set up forwarding so calls reach their AI receptionist, either for every call or only when nobody answers. We provide the phone line and step-by-step instructions you can share with your client.

What are templates, and do I have to buy them?

A template is a set of common guardrails plus intake questions for a specific industry. 27 are published today. Pro, All-Inclusive and Agency include every template we publish at no charge. DIY and Launch pay $10 per use, charged the first time you publish a template to a client.

What are tools, and why do some cost extra?

Tools let a receptionist do things during a call, like send a text or an email, or book an appointment. Email, SMS and calendar tools are $5 per client per month except on All-Inclusive and Agency, where they are included, and custom tools (webhooks, Zapier and MCP) are $20 per client per month on every program. You only pay for the tools a client uses. On DIY and Launch you confirm each paid tool before it is switched on; Pro makes every tool available without a confirmation step but still pays the fees.

Still have questions? Take a look at the plans.

Pick a program, set up your first client from a template, and start billing monthly.